Ex-Wingstop Executive Takes Executive Job at Jeni’s Splendid Ice Creams
A top Dallas-based Wingstop executive will become CEO of Jeni’s, the ice cream chain with a dedicated following and a popular location in the Deep Ellum entertainment district.
Stacy Peterson, who was Wingstop’s chief revenue officer, will take over as head of the Columbus, Ohio-based company in December.
Wingstop revealed in a regulatory filing earlier this month that Peterson was leaving for what was described only as a CEO position at an unidentified company. During her nine years at Wingstop, she helped the company grow from 550 restaurants to 1,900 today and led its digital and marketing transformation. Wingstop’s revenue topped $282 million in 2021.
“I’m thrilled to join Jeni’s team and help them continue their commitment to making better ice cream and bringing people together,” Peterson said in a statement. “What Jeni has created, with quality as the company’s North Star and a strong focus on customer experience…, will continue to be what sets this company apart.”
Prior to Wingstop, Peterson held executive positions at other Dallas-Fort Worth companies, including Service King, FedEx Office and CBRE. She will be moving next year with her family to Columbus.
Jeni’s outgoing CEO John Lowe announced in June that he was stepping down after 13 years. He will remain on its board of directors.
The company was founded in 2002 by ice cream maker Jeni Britton. It ended 2021 with annual revenue of $95.7 million, up 45% from the prior year.