Seventh Generation appoints Alison Whritenour as Executive Director
Green Product Pioneer Selects Company Veteran To Represent Next Chapter In Mission And Leadership Growth At A Pivotal Time For The Category
Vermont Business Magazine Seventh Generation, a leading household products and personal care company based in Burlington, today announced that it has appointed Alison Whritenour as CEO. Whritenour represents the next chapter of leadership that will continue to accelerate the growth of the company while working on the company’s mission to make the world a healthy, sustainable and fair place for the next seven generations.
During her nine years at Seventh Generation, Whritenour held numerous positions in brand marketing, innovation and customer development, most recently serving as Head of Sales where she fueled the growth trajectory while creating a strong culture and sense of community.
As CEO, Whritenour will be responsible for accelerating Seventh Generation’s growth trajectory, while remaining true to its mission and values.
Seventh Generation CEO Alison Whritenour
“From day one at Seventh Generation, I have been inspired by how our business can be a force for good. For almost a decade, I have had the unique opportunity to experience our business from many angles, from product innovation to sales, which has given me an incredible understanding of our brand, our company and our consumers, ”said Whritenour. “I am honored to lead the company and its mission as we enter a pivotal time for the home care category following the biggest disruption in our category in decades. “
Whritenour joined Seventh Generation in 2012 to help the household and personal care industry change the way it thinks about product development and sustainability.
In her previous role as Head of Sales, Whritenour reported directly to the Unilever organization where she had a unique perspective on the seventh generation business through the prism of Unilever’s broader portfolio and the role that the company plays in accelerating the goal and growth and serving as a beacon of sustainability.
Whritenour began his career in advertising before moving to brand marketing at Colgate Palmolive.
Whritenour holds an MBA from Fordham University and a BA from Loyola University. She resides in Vermont with her husband and three children.
Former CEO Joey Bergstein will remain a member of the Seventh Generation Social Mission Board, which includes a range of dynamic sustainability leaders who ensure that the mission and core values remain at the center of every company action.
Seventh Generation, a pioneer in the eco-friendly product space, has a history of transforming commerce, advocating for climate justice and equity, promoting the health of our environment, and inspiring ‘a consumer revolution to nourish the health of the next seven generations. For more information, visit www.seventhgeneration.com/insideSVG/mission.
About the seventh generation
For over 30 years, Seventh Generation’s mission has been to help you protect your world with our efficient and environmentally friendly household products. Our products are solutions for the air, surfaces, fabrics, pets and people inside your home – and for the community and environment outside. Seventh Generation offers a full line of laundry, dish and home cleaning products, baby products including Free & Clear diapers, training pants and baby wipes, as well as paper products. recycled and recycled plastic garbage bags, personal care products such as deodorants, body washes and menstrual care. products including certified organic buffers. The company takes its name from the Great Law of the Iroquois Confederacy which states, “In each of our deliberations, we must consider the impact of our decisions on the next seven generations. For more information on Seventh Generation’s cleaning, paper, baby and women’s personal care products, to find stores, and to explore the company’s website, visit www.seventhgeneration.com.