Twitch executive resolves backlash over revenue split change
A Twitch executive has responded to complaints about changes to its revenue split after the major streaming site confirmed it no longer offers a 70/30 split to premium partners.
The change was announced last month, with new partners no longer offering this split – something the platform actually ended over a year ago – and those already receiving it will see their share change. .
Starting June 1, 2023, premium partners will only receive 70% of the first $100,000 they earn each year, before moving to the standard 50/50 split.
This drew backlash from the Twitch community, with many questioning the decision given that the site is owned by Amazon, a trillion-dollar company.
Talk to The Washington PostMike Minton, director of monetization, says the problem isn’t as simple as some might think.
“[It’s] like, ‘You are part of Amazon. Of course, you should be able to afford 70%,” he said. “The reality is that as an Amazon-owned company, we have the same expectations as the rest of the Amazon ecosystem: we are a sustainable and viable long-term company. But the part that is often lost in this conversation is that Amazon invests and provides a ton of resources to the [Twitch] community via Prime subscription.
He also suggested that many of the complaints are “not so much about the change for current streamers” but rather about other streamers who feel they’ve lost “something they can’t achieve anymore.”
“That brings us to the question of why not just give everyone 70/30, doesn’t it?” he said. “We absolutely looked at all the options to do it. In summary, those options weren’t viable for us as a business in the long run.”